Another layer on a failed brand

Adding a rose to a pink "movement" only raises more questions instead of achieve much-needed clarity to the Opposition pitch to Filipino voters.

The “official” campaign period kicked off yesterday and the Opposition “led” by Yellowtard Opposition candidate Leni Robredo also officially added a touch of rose to their campaign symbols as her spokesperson Barry Gutierrez explains…

“The rose is the symbol of our campaign because in our country, the rose also stands for love, hope, and a better life. The rose has stood for movements for democracy and freedom. The rose complements pink, which is Robredo’s campaign color that was spontaneously adopted by her supporters," Gutierrez said.

“Ito ang angkop na tatak na sumasalamin sa sentro ng ating laban - ang puso ng bawat Pilipino na nagbibigay buhay sa ating People’s Campaign. Ang katagang ‘Rosas ang kulay ng bukas’ ay ang pangarap na bitbit ng ating pangakong ‘Gobyernong Tapat, Angat Buhay Lahat’,” Gutierrez added.

(The rose is reflective of the center of our fight: the heart of every Filipino involved in this People's Campaign. The tagline rose as the color of tomorrow carries the dreams of an honest government and progressive nation.)

What a “tomorrow” being “rose coloured” exactly means is anyone’s guess. How exactly the addition of a rose theme to a failing campaign will change its fortunes is a question that can only be answered by observing how things go over the next week or two.