Morning Brief

Elections are a popularity contest | 68 percent to vote BBM - Manila Times survey | Fact check: Leni Robredo has gained a LOT of weight

To win an election, you need to convert voters, not lose them.

Saying it again. Elections are a popularity contest. What does success look like in an election campaign? One metric tells the story — having the biggest number of people who pledge a vote in your favour. What does success look like on election day itself? Again, one metric — getting the most number of votes. It is not about who is “good” or “bad” or who is smart or dumb it is who people will vote for.